Shopping Campaigns

Sell products to the shoppers who matter most—the ones looking for what you offer, whether they’re at home, on the go, or in-store. You only pay when they click through to your website or view your local inventory.

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Benefits to your business

Get on Google, get results.

Shopping ads are more than just a text ad–they show users a photo of your product, plus a title, price, store name, and more. Use shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads.

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Our tools and detailed reports can tell you what’s working, what isn’t, and how to improve your results.

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Reach your customers, whether they’re shopping at home or on the go.

Success Stories

Our Customers

Paper Culture

Paper Culture connects with design lovers online. Paper Culture used Google Shopping’s visual ads to showcase their beautiful designs and win the hearts of new customers.

Public Bikes

Public Bikes finds searching cyclists. San Francisco-based Public Bikes used Shopping Ads campaigns to grow their reach and share the joy of biking far and wide.

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Create your first Shopping campaign.

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Need help with setup, general product info, or troubleshooting? Watch how to or get answers here.

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More solutions to build your retail business

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Got stuck? It’s okay, there’s plenty of help.

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Do it yourself

Reach out to the Shopping Ads community or browse our support pages to get answers.

Help and resources

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Get more out of Google for Retail

Get the latest insights and stay informed with trend reports and best practices guides.

Tips and resources