Merchant Center

Upload your product data and let millions of shoppers see your online and in-store inventory. Edit it whenever you want, so shoppers always see the right information in your ads.

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Benefits to your business.

Shopping on Google begins with Merchant Center.

Merchant Center is a tool that helps you upload your store, brand and product data and make it available to Shopping Ads and other Google services. To advertise your products on Google, you’ll need a Merchant Center account.

green tick icon Attract more potential buyers.

Reach consumers while they are actively shopping on Google, YouTube and across the web.

green tick icon Control how your products appear online.

Keep your product information updated, so your customers find the relevant, current items they’re looking for.

Here’s how to get started on Shopping ads.

  1. Verify and claim your URL.
  2. Upload your product data.
  3. Create a Shopping campaign in Ads.

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Need help with setup, general product info, or troubleshooting? Watch how to or get answers here.

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Got stuck? It’s okay, there’s plenty of help.

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Do it yourself

Reach out to the Shopping Ads community or browse our support pages to get answers.

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