Let’s do this.

To sell your products on Google, you’ll need to upload your products into Google Merchant Center and create a Shopping campaign in Google Ads.

1. Set up your Merchant Center account.

Merchant Center is where you make your product info available to appear across Google properties and the web.

Sign up for Merchant Center

2. Upload your products with a feed.

Your data feed is the key to promoting your products online. It contains all the information about what you’re selling, like a product’s brand, price, and availability.

3. Create a Shopping campaign in Ads.

Start advertising your products with a Shopping campaign.

Got stuck? It’s okay, there’s plenty of help.

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Do it yourself

Reach out to the Shopping Ads community or browse our support pages to get answers.

Help and resources

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