A young woman is charging brides £125-an-hour to be the secret maid of honour at weddings.
After being a guest at 17 different weddings in two years, married Tiffany Wright, from London, realised there was a gap in the already-saturated market for someone with the sole job is to calm down the bride.
When the wedding planner is busy talking to vendors and the bridesmaids are having their own makeup done for the big day, Tiffany says there is no one to help run errands for the bride.
So in April 34-year-old 'romance expert' Tiffany, who also runs a business helping men propose to their girlfriends - set up The Undercover Bridesmaid.
Charging from £750 for six hours work, her duties as an undercover bridesmaid include dealing with family dramas, refilling the bride's water glass and even being the first on the dance floor.
She also offers services such as hen do organising and maid of honour speeches and says she is a 'better' bridesmaid than any of the brides' pals.
Tiffany has already been an undercover bridesmaid twice and has lined up four more events next year.
Tiffany, says: "I had been to 17 weddings in two years and every time I went, there was a couple of moments when the bride looked really stressed.
"After chatting to some friends who were brides, they all told me how there were times when they really needed something, but felt bad asking a bridesmaid to go and run an errand when they'd already done so much.
"So I decided to set up a company offering myself as an undercover bridesmaid, so that I can do the brides dirty work and take away the stress so that they can still honor their friends who are bridesmaids."
She says women phone her to help out with their duties as maid of honour like emailing the bridesmaids and writing the speech - without the brides finding out.
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This summer, she worked 'undercover' for a bride who decided not to have any bridesmaids because she had so many friends she did not want to pick favourites by selecting just a few to be in her wedding party.
Bride Julia Lynsey, 32, married at Lime Wood hotel in May and hired Tiffany to secretly run errands on her behalf on the day of her wedding.
Julia says: "I have quite a large group of close girlfriends and so when I was thinking about bridesmaids I became quite overwhelmed.
"Had I picked all of my friends I would have had twenty bridesmaids walking down the aisle, so I decided to have none.
"However when I started wedding planning I began to panic, there was so much to do and despite having my sister and mum to help me I still felt overwhelmed.
"Hiring Tiffany seemed like the perfect solution. I could get her to do all the dirty work and my to do list swiftly evaporated."
At the time, Julia did not tell any friends she was working undercover and during the wedding, Tiffany posed as a guest.
She helped Julia by popping out to buy mini deodorants on the warm day, helped her hold up her dress to pee and was the first person on the dance floor to get the party started.
At another wedding, she helped a woman who had just moved to the country and had no friends that could make the trip to help her out.
Tiffany, who got hitched in a 2012 Ibiza wedding, said: "My husband thinks I'm crazy – he works in finance so his job is completely different to mine.
"But I think I've proved everyone wrong, as I made a successful business out of proposals, and now this is doing really well too."