Dr Alex George has stunned fans after he signed up to explicit subscription site, OnlyFans.
The former Love Island star, 31, made the decision to join the raunchy site in a bid to raise awareness and funds for mental health awareness.
The celebrity doctor, who was recently appointed as an ambassador for Youth Mental Health by Boris Johnson, won’t be stripping off in his content – instead, he will be sharing knowledgeable posts about improving mental health.
Alex tragically lost his younger brother Llyr to suicide last year, and since his devastating loss, the former reality TV star has been on a mission to help others who find themselves in the same dark place as his late brother.
Lifting the lid on his OnlyFans venture, Alex said: “My aim is to share wellbeing and self-care advice on all platforms, making trusted and engaging content available online.
"Therefore, for the over-18 age group, I have set up an OnlyFans page which is completely FREE to access, no paywall whatsoever.
"Followers can expect regular posts and videos around mental health, self-care, and positivity.
"I am excited to create a like-minded online community on OnlyFans."
The explicit subscription site also released a statement praising Alex for his determination in spreading mental health awareness.
"Alex is using the platform to share content that aims to support those who need advice from a mental health perspective,” the platform confirmed.
"Providing content for an older demographic to complement his youth work as government ambassador, Dr Alex hopes to cover all bases as the nation navigates out of the longest lockdown to date."
Dr Alex has previously explained that he’s more determined than ever to use his own personal experiences to change the way young people access mental health support in the UK.
The former Love Island star has been labelled as a ‘hero’ and an ‘inspiration’ by adoring fans who insist he is the model idea of an influencer.
If you're struggling and need to talk, the Samaritans operates a free helpline open 24/7 on 116 123. Alternatively, you can email Jo@samaritans.org if you'd prefer to write down how you feel. You are not alone.