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When Amazon founder Jeff Bezos was deciding when to quit his well-paying hedge fund job, he went to his boss and told him that he was thinking of selling books online. He had already been talking to him about the power of the internet, but for the first time, he was seriously considering quitting to become an entrepreneur. His boss was startled to hear that someone would actually leave a coveted investing job to work on something with so many unknowns. After all, aren’t good investors experts in evaluating risk?